Seven years ago Schneider implemented a new Corporate Design and has consistently followed it. The success can be measured by annual increases in sales: from 2010 to the end of 2016 by a total of more than fifty percent!
The brand scouts of the German Brand Institute nominated the Schneider brand for the German Brand Award in 2017. Branding, differentiation from the competition, design quality, economic success and much more are criteria for the evaluation. The jury is composed of independent experts from companies, science, consulting, services and agencies. With the German Brand Award, the German Design Council and the German Brand Institute award successful brands with a consistent brand management and sustainable brand communication.
On June 29, 2017, during a ceremonial gala at the German Historical Museum in Berlin, the winners of the German Brand Award were honored. More than 500 invited guests from business, politics and the media accepted the exclusive invitation.
Exhibitor: Schneider Schreibgeräte GmbH